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What We’re Buying From Aland, the Impossibly Hip and Affordable Korean Retailer That Just Landed Stateside

When popular Korean retailer Aland opened its first US Flagship store in Williamsburg, Brooklyn this summer, you can be sure we were dying to see it for ourselves. This trendy Korean company is known to carry a wide variety of cool and cute clothing for all budgets. Keep reading for our favorite fall picks that all cost under $100.

Aland was founded 13 years ago by two sisters, Kinam Jung and Jung Eun Jung, who opened their first shop near Hongik University in Seoul. Although the store’s roots are small, it’s become a household name among the young and hip and is finally expanding west. In one of her videos, popular YouTuber Joan Kim describes Aland as the “Urban Outfitters of Korea”. She raves that the retailer is “super trendy” and that it carries a wide variety of brands. Be it high-end, affordable, or vintage, there’s something for everyone.
After visiting the Brooklyn location for the first time earlier this month, we can confirm this to be true. The store boasts two floors. The first is dedicated to bags, wallets, sunglasses, skin care (!), and other accessories. The second is full of stylish men’s and women’s clothing.
Not in NYC or Seoul? We’re told that a U.S. website is coming soon.
It’s still disturbingly hot here in New York, but we can’t help starting to think of our fall wardrobes. Below, we’ve compiled a list of some of the affordable pieces we plan on buying from Aland.
RELATED: Affordable Korean Fashion Brands You’ll Love
1. Graphic long sleeves and striped shirts. This trend is all over the Aland site and we’re loving it. Not only is the style perfect for fall layering, but it comes in tons of different looks and colors. A favorite is this oversized rugby shirt that looks both casual and comfortable. And can we get the cheese puffs too, please?

This rainbow shirt is so cute. Are we the only ones getting some serious UNIF vibes?

Looking for something a little more simple? Check out this long sleeve shirt with cute accents.

2. Neutral-toned plaid pieces. Plaid is THE must-have fall pattern. Go full Clueless-style with this adorable light jacket and matching skirt.

Or try a simple skirt to pair with a classic fall knit.

3. Workwear-inspired pants. Everybody and their mother has been into the workwear-outside-of-work look recently. Update it for fall with these classic pants.

Or make a bold statement with these amazing pink corduroy pants.

4. Fanny packs! Let’s just say that multiple people in the Klog office have been spotted wearing Aland fanny packs recently. Not only are they useful, they’re also making a huge comeback. This plaid one comes in two different shades and can also be worn across your chest for maximum utility.


+Are you a fan of Aland? What retailer do you want to see our favorite pieces from next? Let us know in the comments!

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