Nothing brings me greater excitement than when I get to introduce a beauty product or brand that is truly innovative and most importantly, delivers results that we need. Today I finally get to do so. I’ve been waiting months and months to share with you all about Neogen, a brand that is at the forefront of skin care innovation in Korea. And it’s about time that everyone knows!
Neogen is hands-down one of my greatest finds this year but wasn’t in plain view. That’s because it isn’t a mass market brand that has its own brick and mortar store, nor does it have a stream of high profile celebrities showcasing it on every billboard. It simply stands as one of the best-selling skin care brands sold at Olive Young, a shop that’s like a Korean Sephora.
Olive Young: Over 300 shops in Korea and growing!
Olive Young has slowly but surely become my go-to place to check out all the brands that are on the verge of producing the next big thing. Brands with a smaller footprint that go on to gain cult-favorite status are typically found in this beauty mecca. Case-in-point: Son & Park is sold here, and you know how I feel about that brand!
Talking with the Neogen R&D experts!
I was lucky enough to meet the R&D team at Neogen. I got to see first hand why their products are making waves in the Korean beauty space. Let’s just say when your innovations get picked up by biggest cosmetic brands in Korea such as LG and AmorePacific, you know your R&D team is on to something.
To know where beauty is headed next and know what products we might one day see on shelves here, I like to scour Korea. In the past decade Korea has popularized and introduced products that have become mainstays like BB creams, sheet masks, cushion compacts, and snail mucin creams. Some of the next big products are about to come from Neogen, and I’m so excited to share them with you here first!
Angel from Beautifymeeh and myself at KCON giving a sneak peek of the Neogen line.
When I got to introduce these products to some beauty editors, they told me, “Charlotte, everybody is going to love these products!” Good to know because these women have tried everything under the sun. 😉
Hang tight everyone, I will be announcing the product line-up from Neogen on Soko Glam in the coming weeks! The first is the Neogen Bio Peel Gauze Exfoliating Pads which you can explore here first. The official review for this exfoliator will go up this weekend.
You guys, skin care has never been so exciting. Thanks for joining me on this ride!
xx charlotte
