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Charlotte Cho’s 3 Best K-beauty Tips from Her TODAY Show Appearance in Korea

Did you catch the awesome Soko Glam TODAY Show segment? If you missed it, don’t worry! We’ve recapped it right here.

K-beauty has officially taken the world by storm. And now with all eyes on Korea for the Winter Olympics, K-beauty is at the forefront. This past week, Soko Glam’s co-founder and chief curator, Charlotte Cho, joined Hoda, Savannah and the rest of the TODAY show team live from the Olympics in PyeongChang to explain what it’s all about. Read on to find out her top three best tips:

1. Cleansing is the most important step in the K-beauty routine

Cleansing is the backbone to any good skin care routine, K-beauty or not. Without a great cleanse, all your other products and steps are rendered useless. The double cleanse is the foundation of the K-beauty routine. It’s a two-step process using an oil-based cleanser (yes, even for oily skin) and a water-based cleanser, the Neogen Real Fresh Foam Green Tea Cleanser is a great option, to remove any and all impurities, and prep your skin to drink up every follow up treatment that you choose to use.

Overwhelmed with where to start? Try out the K-Beauty Discovery Set.

It has everything you need to get started on your journey to clear, radiant skin. The set comes with the E Nature Moringa Cleansing Balm, which is a cult favorite oil cleanser that’s gentle enough for all skin types and free of potential irritants like parabens, animal products, and artificial fragrance. While the set does not come with a foaming cleanser, the secret is most of us already have a water-based or foaming cleanser already in our skin care arsenal before we start our K-beauty journey.
The set also comes with the Neogen Real Ferment Micro Essence and a mini size of the Son & Park Beauty Water. The micro essence is packed with birch juice, fermented rice water, antioxidants, and natural brighteners to brighten and intensely hydrate. The Son & Park Beauty water is another cult favorite. This product is a great multi-step, fulfilling steps for makeup remover, toner, and exfoliator, whilst still adding moisture to the skin. The set is rounded out with the Missha Mild Essence Sun Milk SPF 50/PA+++. Our skin care routine is all for naught if we’re not protecting our skin from harmful UV rays of the sun. This sunscreen is super lightweight, protecting your skin without feeling greasy or leaving a white cast. The Discovery Set is the perfect starter kit for your new beginner K-beauty routine.
Cleansing, tedious and unnecessary as it may sometimes feel, is the key step toward getting clear, dewy skin. Curious about which products would work best for your double cleanse, look no further than our guide to double cleansing by skin type.

2. Commitment to a routine is the key to coveted, dewy skin

The real secret to glowing skin is commitment. Korean women believe taking care of their skin is an act of self-care. Skin care is not a chore, but a choice: a relaxing time, twice a day, to check in with yourself and take care of yourself. Skin care, unlike makeup, does not show instant results; the right routine can take months to show major changes. Korean beauty is, yes, about correcting skin damage that has already been done, but primarily focused on preventionof the dark spots and fine lines from occuring in the first place.
Formulating a Korean beauty routine for yourself is about choosing to use the best quality ingredients (in every budget), taking delight in the process, accepting the little wins, (because aren’t slightly brighter skin and less acne still wins?), and understanding that great, glowy skin is a journey rather than a goal to be met.

In the meantime, there’s always Son & Park’s Beauty Filter Cream Glow.

This cream is a literal Instagram filter in a jar, to leave you with instantly glowing skin, for those days your skin just isn’t cooperating. But this isn’t your typical makeup base. It leaves your skin immediately brighter, making it the perfect base to makeup and a great highlighter even on its own. 

3. Don’t underestimate the power of the sheet mask

Sheet masks, in the past few years, have become a skin care staple worldwide. And it’s no surprise why. Besides being great for scaring your friends on Instagram and Snapchat, sheet masks leave your skin instantly glowy, dewy, and plump. This is because they are infused with great ingredients, antioxidants, and vitamins like snail mucin and green tea that brighten, hydrate, and even lift the appearance of wrinkles, fine lines, and acne scars.
Twenty minutes for a beauty treatment may sound like a long time, but a single masking session can revitalize your skin leaving it feeling firmer, more elastic, and hydrated and looking younger, brighter, and dewier than ever.

Wondering where to start? Try the 7 Day Sheet Mask Challenge Set.

This set comes with seven sheet masks so you can sample a bunch of different sheet masks at once! Using sheet masks take your skin are game to the next level. They make your skin feel soothed, hydrated, and glowy almost instantly! Over the course of a week, you’ll be amazed with how much your skin can change for the better in such a short span of time!
For the rest of Charlotte’s K-beauty tips and recommendations, be sure to check out the TODAY show segment below: 


+ What was your favorite part of the Soko Glam TODAY Show segment? Share your thoughts in the comments!

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