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The Most Exciting Korean Beauty Products Still To Be Launched in Korea—and in the US—in 2017

New Korean Beauty Launches to Watch Out for in 2017


We investigated to share with you (exclusively on The Klog!) some of the new K-beauty products in the works right now—and still to hit the shelves in Korea and, hopefully, soon in the US, too!

If you feel like you have tried every trending Korean beauty product on your skin, think again! Thanks to a couple of our favorite brands in South Korea, the innovation never slows down and we are getting showered with brand-new, buzzy products every month.
We were able to get the inside scoop on new products coming in this year so if you want to be in the know of the newest stuff that hasn’t even hit the shelves in Korea yet, keep on reading! You can also expect these brands to launch their products in the US, so be sure to be on a lookout so you can be the first to try them all! Meet three of our favorite products to watch out for in 2017!
Future Product for Neogen Dermalogy Brand
With the success of the H2 Dermadeca Serum Spray that launched in Korea, Neogen has been working on creating another product which will be a different version of this serum spray. While the H2 Dermadeca Serum Spray had moisturizing and repairing benefits from its hydrogen ingredient, the next one in line will have ingredients to bring in the light and boost brightness! They are working to create a formula that is oxygen-rich that will have energizing and lifting benefits for radiant and bright skin.

COSRX PHA Moisture Renewal Power Cream
COSRX really has their formula down for their AHA and BHA liquid products, so we were super excited to hear that they are working on a product with PHAs (aka polyhydroxy acids). PHAs are acids typically found in exfoliating products that work just as well as AHAs but more gentle on the skin. They have larger molecular structures so as the liquid is applied to the skin, it doesn’t penetrate into the pores as deeply as an AHA or BHA liquid would. This is beneficial because AHA and BHAs tend to cause irritation or redness to ultra-sensitive skin. Korean women also love PHA products because they contain anti-inflammatory and antioxidant properties which help maintain smooth skin and reduce aging.
To keep you on the edge of your seats this year, CosRx is currently testing and sampling this ingredient in other forms like cleansers, pads, moisturizers, toners, and more!
We’ve been testing their PHA Moisture Renewal Power Cream, that hasn’t even been launched in Korea yet. This moisturizing cream is also enriched with natural oils and extracts (coconut and sunflower seeds are at the top of the ingredients list) to recover dry and rough skin in a matter of days!
Future Product for Neogen Agecure Brand
Spoiler alert for all mask lovers out there! Your beautiful faces aren’t the only places that need lots of love and hydration, but your necks need some care, too! It’s important not to neglect your neck area and make sure that it’s getting the hydration it needs to keep skin healthy, firm, and plump. Coming up this year, Neogen will be launching a 3D Lifting Wrinkle Neck Mask that will eliminate wrinkles, tighten skin and give you a quick lift! This product is expected to be a big hit since lifting skin in the neck area is considered to be one of the most difficult places to erase signs of aging.

+ Which new launch are you most excited about? Share with us in the comments below!

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