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Support the AAPI Community and Get Glowing With Soko Glam's Newest Beauty Initiative

Support the AAPI Community and Get Glowing With Soko Glam’s Newest Beauty Initiative

Get ready to feel good and look luminous.

Soko Glam just took their commitment to serving communities beyond skin care to a whole new level in the purpose driven beauty crossover we’ve all been waiting for. 

Their new initiative, Beauty for Good, will see the skincare platform partnering with mission-driven brands to provide them a megaphone that will help amplify their purpose-led missions. 

How will Soko Glam accomplish this?

Through curated capsule collections, of course. Not only will these new brands provide their great values to Soko Glam, they’ll also bring their amazing beauty products to feature

Because May is Asian/Pacific American (AAPI) Heritage Month, the first limited-edition Beauty for Good collection, The AAPI Founders Collection, shines a light on seven AAPI-founded brands, each detailed below, with a powerful purpose. To further provide support to AAPI communities, Soko Glam will also donate a portion of this collection’s proceeds to The AAPI Community Fund through May 31. 

Let’s get into some of these feel-good curations!

Cocokind Daily SPF

Based in San Francisco, Cokokind is dedicated to creating clean, gentle, skin-nourishing products. We especially love their no-nonsense approach to conscious and sustainable beauty.  The brand’s Daily SPF is a mineral-based, broad-spectrum facial sunscreen with an SPF of 32. It’s formulated with non-nano zinc oxide to protect from the sun, along with blue phytoplankton and microalgae to counteract environmental yuckies and blue light. 

goodlight moon glow milky toning lotion

With its minimalistic, 100% sustainable packaging, Goodlight looks good on anyone’s beauty shelfie no matter their age or gender. The brand prioritizes cruelty-free, vegan, and clean formulations that nourish, hydrate, and help bolster the skin barrier. Perfect for a gentle moisturizing exfoliation, the moon glow milky toning lotion is a great and easy way to fortify and nourish the skin barrier for a renewed and healthy look.

Han All Natural Multistick 

We love a good multitasking cosmetic item, and Han’s All Natural Multistick—available in Rose Berry and Coral Hibiscus—delivers on that front. Like all the brand’s products, the formula is clean, antioxidant-enhanced, non-toxic, and derived from natural minerals and veggies. In addition to delivering color to your lips and cheeks, the multisticks are ultra-moisturizing thanks to a luxe blend of shea butter, coconut oil, cupuacu butter, vitamins, argan, and acai oil. Keep one in your purse or beach bag for an easy burst of color.

Krave Oat So Simple Water Cream 

Summer heat got you sweaty? We’ve got you. This water cream is a super lightweight moisturizer that boasts a nice cooling effect. Formulated with soothing oats, moisturizing squalane, and antioxidant-loaded trehalose, it glides on easily and skin happy drinks it up. True to Krave’s mission, it’s a simple, non-overwhelming formulation that you can feel confident applying. 

Superegg Sound Renewal Moisturizer

As you might have been able to guess, this AAPI-founded brand was inspired by the complete nutritional value of an egg. While the brand’s high-quality, vegan products don’t actually contain eggs, they are built to match their power—but for your skin. Sound Renewal Moisturizer is a lightweight impactful gel-cream powered by Superegg’s Yolk Duplex™, a unique blend that duplicates vital egg nutrients via 22 high-grade vegan ingredients. It provides more supple, elastic, and luminous skin.

Velour Lash & Go Eyeliner 

With our slow return to “normal,” we’d bet you have a few events penciled in for this spring, summer, or beyond. To complete your look for the occasions, throw on a pair of Velour’s Vegan Mink Luxe Lashes in Secret Weapon. These medium-volume lashes feature a natural-look, criss-cross whispie pattern and are cruelty free. Bonus: you can wear them up to 20 times. 

Wander Baggage Claim Eye Masks

Every product in Wander’s skin care collection is inspired by travel, hence its very clever name! In addition to bringing on the whimsy, we love that Wander’s products are enriched with clean, globally sourced ingredients that you can feel good putting on your skin. For example, their gilded Baggage Claim Eye Masks are infused with calming aloe leaf and calendula extract and skin-strengthening peptides and 17 amino acids. 

The Beauty for Good program features an incredible lineup of AAPI founded brands. From now onward, you can look for the “Beauty for Good” badge when shopping on Soko Glam. Enjoy this limited-edition collection and stay tuned for new collections in the months to come!

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