Welcome to Klog Chat, a series where we ask you to tell us how you do skin care and beauty. This week we want to know: Do you take your skin care straight up or on the rocks? That is to say, do you store your products in the fridge?
Have you ever heard of the Baader-Meinhof Phenomenon? It’s when you notice something – perhaps a word, a song, or a material thing – and then suddenly you start seeing or hearing it everywhere.
For me right now, that “thing” is skin care refrigerators.
I first started spotting them in dreamy Instagram #shelfie shots from beauty lovers with seriously enviable skin care collections. Somehow, colorful Drunk Elephant, Herbivore Cosmetics, and Manefit sheet masks manage to look even more enticing when stacked in a cute, colorful mini fridge.
A few weeks ago, Michelle Lee, the editor in chief of Allure, tweeted a photo of her own stocked skin care fridge and then yesterday, I learned that Macy’s designed and launched the Keep It Cool Skincare Fridge (seen below), created specifically for storing beauty products. It’s $150 which seems totally excessive, and yet, I really want it! How convenient is it that my birthday just so happens to be around the corner? (Hi friends and family!)
If you’ve never put a skin care product in the fridge before, let me rewind for a minute.
In a Klog article earlier this year, we explained that “warm temperatures and sunlight can cause certain ingredients to break down, oxidize, curdle, or melt.” This is why keeping products that contain ingredients like vitamin C and retinoids in the refrigerator can prolong shelf life and ensure maximum efficacy.
Keeping skin care cold can also provide de-puffing and soothing effects, plus, there’s nothing more refreshing than applying a chilled mask or cream.
Personally, I like to keep sheet and eye masks and my vitamin C serum in the fridge, but I would totally add products to this list if I had more space, which brings me back to this skin care fridge situation.
While I imagine that more retailers will follow the lead of Macy’s and create their own cosmetic coolers in the near future, any micro fridge will get the job done.
Michelle Lee chose the Cooluli Electric Cooler ($45-$79, depending on the size) that you can get with pink or turquoise accent colors. A more reasonable option is a mini retro Frigidaire ($33) that comes in Instagrammable shades of pink, blue, and red.
Do YOU have a fridge for your skin care products? If so, tell me everything.