The Hottest Korean Beauty Trends Right Now

Just when you thought you had all the beauty innovations at your fingertips, Korea just had to come up with a whole new batch of innovative skincare and makeup products. From acne-fighting cushion compacts to truffle-infused serums, meet our latest favorite Korean beauty products and trends of the moment.

Etude House AC Cleanup Mild BB Cushion SPF 50/PA+++
Everyone who’s had a breakout knows how important coverage is, but it doesn’t help that you feel like you’re making the breakout worse by slathering a cakey foundation over it. Etude House plays it smart by offering a cushion compact that is infused with acne-fighting tea tree oil so that it can not only conceal, but treat at the same time.

Heimish All Clean Balm
Have you heard of the latest cleansing balm that is going viral in Korea now? Many are comparing it to the HG Banila Co Clean it Zero Cleansing Balm but with some notable improvements: no added fragrance, removes eye makeup in a snap and more product in the tub! Because Heimish is actually known for their makeup as well, we’re also eyeing their pretty eye palettes too!

Facial Slimming Massage
Forget that diet! Korean celebs are resorting to a unique facial slimming massage to get a more lifted, youthful appearance and a defined jawline. Although these treatments are not cheap (try $230 for a 90 minutes session), we understand why both male and female celebrities in Korea get this done weekly. Read more about the facial slimming massage here.

Neogen White Truffle Laycure Oil Stick
We’re seeing oil making a big comeback in Korean beauty products, but not in the way you imagined! Check out Neogen’s latest innovation: the White Truffle (an ingredient that will boost hydration) Oil Stick that is super easy to apply and perfect for under-eye hydration. By the way, if you don’t have some sort of “stick” in your skincare routine, you’re missing out on this convenient way to apply beauty products!

Innisfree VR Experience with Lee Min Ho
Innisfree, a best-selling beauty brand in Korea, never fails to draw us into their shops with their natural, Jeju-based beauty products. But that’s not all. They’re always cooking up creative beauty activations, such as their cushion ATM pop-up. Now for a one-of-a-kind branded beauty experience using virtual reality, Innisfree sets you up on a date with leading Korean actor Lee Min Ho, in Jeju Island. The realistic experience gives you a moment with the brand (and the actor) that you’ll never forget! Available at the Gangnam Station Innisfree.