Chances are that Instagram is your number one source of inspiration, am I right? That’s why we’ve rounded up five of the top Korean beauty brands that will be sure to give you the latest scoop not only on Korean beauty but also on décor, lifestyle, DIYs…
3CE, @3ce_official on Instagram
3 Concept Eyes (as known as 3CE) brand is a spin-off of the Korean clothing brand Stylenanda, which is hugely popular in Asia for its effortlessly chic style. Their beauty brand is no different: What we love about 3CE’s Instagram is the wide variety of bold makeup looks that incorporate the latest Korean trends, such as the no-makeup makeup look with a dark twist. Not to mention, we are obsessed with 3CE’s It-Girl models that can pull off any look!
Mamonde, @mamondekorea on Instagram
Curl up with your favorite hot cocoa and get ready for some serious décor inspiration and even some DIYs. Mamonde‘s Instagram is all about the warm, natural, kind of DYI vibe. Filled with flowers and beautiful pictures, it brings delicate images that could be easily mistaken for screenshots from a scenic film. What makes them stand out is actually the fact that they know how to pass through their brand image without having to display their products in every post.
Etude House, @etude_official on Instagram
Etude House is known as one of “the most Instagrammable brand,” and we couldn’t agree more. This brand is built on vibrant, playful colors, and is all about experimenting and having fun with makeup. It also features tutorials, plenty of nail art inspo, and looks by Korean makeup artist Pony, not to mention their brand model is none other than K-Pop star Krystal from f(x).
Skinfood, @skinfoodofficial on Instagram
Warning: this Instagram might lead to a very hungry stomach! When it comes to their Instagram account, Skinfood takes their name quite literally, with a creative display of edible treats, mixed with their food-themed products. With a combination of cute, miniature displays and settings, this brand’s Instagram is really quite the treat- pun intended.
Espoir, @espoirstory on Instagram
Of all the brands to follow, this one’s definitely the edgiest and most high-fashion. Espoir, a professional Korean makeup brand, is all about editorial-style looks with a clean, sharp feel. This Instagram makes you feel like you’re right inside their studio, as they create camera-ready looks for you to follow and learn from!