The Truth About “Jamsu”

By November 4, 2016

You may have heard about “jamsu” before, the Korean beauty makeup-setting trend that is supposed to give you a flawless, long-lasting matte skin in a matter of seconds. We put it to test and here are the up and the downsides that come with this technique.

What Is “Jamsu?”
“Jamsu,” which roughly translates to “submerging,” consists of basically patting handfuls of baby powder on your face after you put on your primer, foundation, and concealer. Then comes the “submersion” part of it, where you should plunge your entire “made up face” into a sink or big bowl filled with cool water for 15 to 30 seconds, and, finally, pat your face dry and follow with the rest of your makeup routine.

I gave this technique a shot last week moved by my curiosity of actually seeing by myself if the results were really worth the buzz. I chose a weekday so I could test if my makeup would stay put during my work hours plus a late dinner with friends. Here is what I did, what I learned, and my final thoughts about “jamsu:”

The Process
After my morning skincare routine, I applied a cushion—one that I knew it is not long-lasting neither have a matte finish—and a little bit of concealer here and there. Then I shook heavy handfuls of baby powder on one hand and applied it onto my face using a clean cushion puff. You can pat it with your hands, with a makeup sponge, or even spread it all over using a makeup brush if you prefer.

Tip: This part can get pretty messy so never ever try “jamsu” wearing black clothes. Oh, and remember to use a headband to protect your hair from getting wet or dirty.

The “Diving” Part
The drier your skin, the less you should stay with your face underwater—no more than 30 seconds even if you have oily skin type. Since I have normal to dry skin, I held it there for 15 seconds.

Also, make sure all the areas where you applied powder on are actually submerged. This includes the sides of your face and the area near your ears. Having done that, I used my face cloth to pat my skin dry. 

Immediate Results
My skin didn’t feel tight at all, but man did I look pale! There were no traces of baby powder left on my face, though. I followed with my traditional makeup routine and, by the end of that, my skin tone wasn’t bothering me anymore. I noticed some dry patches on my face, especially around my nose all the way from the corners of my lips to my chin.

I went to work, then out to have dinner with friends and, 14 hours later (!) I was back at home.

Final Thoughts
My skin still looked fine (not perfect, but good enough) after all this long day and I guess that “jamsuing” definitely made my makeup last longer. My biggest surprise was actually being able to see a little bit of blush on my cheeks at night—this is usually the first thing to disappear from my face!

For the “flawless skin” part of the “jamsu” promise, my skin ended up looking a bit cakey and feeling dry during the day—I guess these things don’t exactly spell out “flawless skin,” do they? I even sprayed some mist on top to see if it would get any better, but my skin would still feel uncomfortable.

Removing my makeup before going to bed didn’t feel different, nothing that my double-cleanse routine couldn’t take care of.

I can’t stop thinking that maybe this beauty trick would work way better for someone with combination to oily skin. Maybe next time I will try a “spot version” of this Korean trend, applying baby powder only on my T-zone. I’ll keep you guys posted about it.

+ Have you tried this Korean beauty makeup trick to get matte skin instantly? Tell us how was your experience like in the comments!